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Data HorizonConsulting

Digital Growth

Performance Marketing

Paid campaigns managed for return, not reach.

The problem

What this solves

Ad campaigns launched without a method burn budget fast: targeting too broad, bids poorly set, messages never tested. Results get measured in clicks and impressions, rarely in customers.

Outcomes

What changes for your business

  • Cost per acquisition kept under control and reviewed weekly

  • Budget continuously shifted towards what pays back

  • Messages and offers validated by tests, not opinions

  • A clear view of return on ad spend

Capabilities

What’s included

Channels

  • Google Ads
  • Meta Ads (Facebook & Instagram)
  • Paid social
  • Search and display advertising
  • Retargeting and remarketing

Campaign management

  • Campaign management and optimization
  • Budget allocation
  • Bid optimization
  • Audience targeting

Testing & improvement

  • Creative strategy and testing
  • Messaging and offer testing
  • Campaign experimentation
  • Performance analysis
  • Continuous improvement

Deliverables

What you receive

  • Audit of existing ad accounts
  • Campaign structure and targeting plan
  • Creative and offer test plan
  • Weekly performance report
  • Monthly review with recommendations

Technologies we commonly use

  • Google Ads
  • Meta Ads Manager
  • Google Tag Manager
  • Google Analytics 4
  • Looker Studio

You own everything we build: code, accounts, data and documentation.

Process

How we work

  1. Audit

    Review of your accounts, conversion tracking and past results.

  2. Campaign plan

    Goals, audiences, structure, budgets and success metrics.

  3. Launch

    Campaigns go live with verified conversion tracking.

  4. Test & optimize

    Regular tests of creatives, audiences and offers; bids and budget adjusted.

  5. Report

    Clear reports on cost per acquisition and return on ad spend.

Ideal for

Who this is for

  • Companies already spending on ads without knowing what pays back
  • SMEs that need a steady flow of inbound requests
  • E-commerce and booking platforms
  • Product or offer launches that need to find their audience fast

Case study

[CASE STUDY]

A detailed client story for this service will be published here.

[CLIENT LOGO]

[METRIC]

Key result

FAQ

Frequently asked questions

What ad budget do we need?

It depends on your market, your goals and what a customer is worth to you. We recommend a realistic starting budget after the audit, then adjust it based on measured results.

Is the ad budget included in your fees?

No. Media spend is paid directly to the platforms from your own accounts. Our fees cover strategy, management and optimization.

Do the ad accounts stay in our name?

Yes, always. The accounts, audiences and data belong to you. We access them as managers.

How soon will we see results?

First data arrives from launch. It then takes a few test cycles to stabilize performance; every week we show you what is improving and what needs to change.

Related services

Solutions that use this service

  • 8 steps

    Get more customers

    Build a measurable acquisition system, from strategy to conversion.

Have a project in mind?

Tell us where you are and where you want to go. We’ll reply with a clear next step — no obligation.